Shoes king Belle exit HK stock exchange market

As long as she wants to buy a pair of shoes,many Chinese woman would go to Belle or other brands that belongs to this group .The CEO once said there should be Belle store wherever a woman passes .At this time of "new retail" age,Belle exit HK stock exchange market .

The founder Deng Yao was born in a normal family in HK in 1934 .

At about 20 ,he worked as an apprentice in a HK shoe factory .

10 years later,he had his own small shoe factory .

When China mainland adopted reform and Opening,he saw the opportunity and seized the chance .

Around 1980,he started to offer designs to mainland factory to make ,then sold the shoes in HK .

The Belle brand came out in HK in 1979 .As his business grows well in China mainland ,he gave up the Belle sale in HK first and focus on mainland market .

In year 2011 ,his stock rise a lot and he rank the 9th among HK millionaires .The millionaires before him are mostly in real estate field .

However,in year 2014-2015 ,his businss suffered a lot from E-commerce .

At the peak time ,within 2 days,a belle store is open .

With its rapid occupation of shopping malls and street shops and other channels, after a short period of 15 years of development, in May 2007 Belle successfully listed on the Hong Kong Stock Exchange. At the beginning ,the market value was up to 67 billion Hong Kong dollars.

 

Looking back at Belle's history,we could see that it is a history of rapid expanding of stores .In most of China's shopping malls ,there is Belle store .

CEO Sheng bai jiao said in the past ,Belle was not able to transform successfully .She still could not use computer do not use wechat .Did not have a pre-judgment of the market and lack of the ability to deal with the present complex market .She said that belle did not find a suitable transform route and the responsibility lies with her .

 

Industry insiders comment that Belle's situation means that the the department store focused time ended .Belle grows with the rise of department stores .Because it depends on the channel of department stores too much ,the failure came .Faced with e-commerce's competition ,Belle neglect it and when it sensed the impact ,it is too late .

 

As  China bags manufacturer from Guangzhou ,we make changes with the market .Not only are we  high quality PU bags supplier in China ,but also we are starting our own brand .Develop business both online and offline .Try our best to meet with the new retail age .

See Belle's self-owned brand as below .